Why Choose Lincoln
Flexible, online delivery
Completed over 6 weeks
5 Master's-level credits
Developed by experts at Lincoln International Business School
Examine how different business models can help in developing competitive advantage
Course Overview
Once strategy has been decided, leaders need to develop an understanding of how to implement strategic change. This online microcredential will look at how different business models can help in developing competitive advantage or better meeting the purpose of the organisation and the resource considerations associated with determining strategic choices.
The course will discuss the concept of horizon scanning, its role in identifying potential and desirable futures, and the challenges facing leaders in managing strategic change. Once strategy begins to be implemented, it is then important that leaders monitor and assess the extent to which the strategic implementation is successful and what potential issues arise that may result in strategy not being successful.
Please note that applications for this course will close at midday on Monday 22 April 2024.
How You Study
Students will work in a virtual learning environment, engaging with independent study materials such as videos and reading content, and have opportunities to test their understanding.
Upon completion of the course, student are expected to be able to evaluate the key factors determining strategic decision-making in organisations, critically analyse and assess the challenges and constraints facing leaders in implementing strategic change, and evaluate the role of horizon scanning and conceptualisation in delivering successful strategic change.
The main topics covered during this course include:
- Business models and strategy (the meaning of competitive advantage and its relevance across different organisations)
- Different approaches to strategic choice including blue ocean strategies and the concept of 'open strategy'
- The nature and purpose of horizon scanning in identifying strategy and the challenges presented by resource constraints
- Issues arising in leading strategic change (why do so many strategic initiatives fail?)
- Strategy implementation and the role of culture.
How you are assessed
The types of assessment used will range from written assignments, reports, and reflective journals, which provide an opportunity to demonstrate learning. Specific guidance will be provided by the teaching team. All assessments will be subject to specific referencing and citation requirements, and University regulations relating to assessment, submission, and resits.
Upon successful completion, students will receive a digital badge and certificate of completion, and five Master's credits.
Explore Flexible Learning
From short courses and microcredentials, to professional development modules and fully online Master’s degrees, we offer a range of flexible programmes to suit your individual needs. Our suite of programmes uses a variety of delivery methods, including online-only, face-to-face, blended, and distance-learning approaches.
Find a Course
Combining Courses
Students who successfully complete three microcredential programmes from the same subject category may use this as Accreditation of Prior Learning against a module on our MBA Leadership programme. For more information, please contact us.
Course List
| Course Category | Title |
|---|---|
|
Strategy |
What is Strategy? |
|
Strategy |
Strategic Analysis |
|
Strategy |
Strategic Change |
| Course Category | Title |
|---|---|
|
Marketing |
Environmental Trends and Strategic Marketing |
|
Marketing |
Brand Management |
|
Marketing |
Integrated Marketing Communications and Stakeholder Engagement |
| Course Category | Title |
|---|---|
|
Accounting and Finance |
Accounting Concepts |
|
Accounting and Finance |
Investment Appraisal and Financial Decision-making |
|
Accounting and Finance |
Assessing Financial Health |
| Course Category | Title |
|---|---|
|
Leadership and Management |
Managing Self and Others |
|
Leadership and Management |
Culture and High Performing Teams |
|
Leadership and Management |
Ethical Leadership and the Decision-Making Process |
Bespoke Microcredentials for Businesses
If your organisation is interested in bespoke microcredentials for a group of employees, please contact our team at mc-admin@lincoln.ac.uk.