情色六月天

Brand Management

Key Information


Programme Type

Microcredential

Delivery

6-week Online Delivery

Award

5 Master's Credits

Cost

£260

Next Start Date

11 March 2024

Course Overview

This online microcredential aims to develop students' understanding of brand management and how organisations use brands to connect with customers and build loyalty.

Brand building is considered both an art and a science. Building and maintaining brand equity is an important management task. In many organisations, brands are listed on the balance sheet as an asset. Additionally, brands play an important role in driving demand for a company's products resulting in revenue and ongoing customer relationships.

During this course, we will look at some of these key concepts including how organisations assess the value of their brand building activities, how they tailor brand management activities for global and digital brands, and how they create branding appeals for different consumer audiences. By the end of this course, students should be able to analyse their own organisational brands and use the consumer-based brand equity (CBBE) model to inform their own brand management programmes.

Please note that applications for this course will close at midday on Monday 26 February 2024.

Why Choose Lincoln

Flexible, online delivery

Completed over 6 weeks

5 Master's-level credits

Developed by experts at Lincoln International Business School

Explore brand management and how organisations use brands to connect with customers

A group of students working together on a project

How You Study

Students will work in a virtual learning environment, engaging with independent study materials such as videos and reading content, and have opportunities to test their understanding.

Upon completion of the programme, students are expected to be able to demonstrate a critical understanding of the importance of brands and branding in an increasingly internationalised and globalised business environment, assess the value of brand-building activities in creating branding appeals for different consumer audiences, and critically evaluate the importance of applying a brand equity model when developing a brand management programme.

The main topics covered on this course include:

- Strategic brand management
- Brand equity
- Brand management process
- Measuring brand performance
- Growing and sustaining brand value

How you are assessed

The types of assessment used will range from written assignments, reports, and reflective journals, which provide an opportunity to demonstrate learning. Specific guidance will be provided by the teaching team. All assessments will be subject to specific referencing and citation requirements, and University regulations relating to assessment, submission, and resits.

Upon successful completion, students will receive a digital badge, certificate of completion, and five Master's credits.

Explore Flexible Learning

From short courses and microcredentials, to professional development modules and fully online Master’s degrees, we offer a range of flexible programmes to suit your individual needs. Our suite of programmes uses a variety of delivery methods, including online-only, face-to-face, blended, and distance-learning approaches.

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Combining Courses

Students who successfully complete three microcredential programmes from the same subject category may use this as Accreditation of Prior Learning against a module on our MBA Leadership programme. For more information, please contact us.

Course List
Course Category Title

Strategy

What is Strategy?

Strategy

Strategic Analysis

Strategy

Strategic Change

 

 

Course Category Title

Accounting and Finance

Accounting Concepts

Accounting and Finance

Investment Appraisal and Financial Decision-making

Accounting and Finance

Assessing Financial Health

 

Course Category Title

Leadership and Management

Managing Self and Others

Leadership and Management

Culture and High Performing Teams

Leadership and Management

Ethical Leadership and the Decision-Making Process

 

Bespoke Microcredentials for Businesses

If your organisation is interested in bespoke microcredentials for a group of employees, please contact our team at mc-admin@lincoln.ac.uk.